Procter & Gamble

  • Procter & Gamble 2016
  • Procter and Gamble ShelfHelp

Project Description

New website launches for 2016.

We've been helping Procter & Gamble launch many iterations of ShelfHelp since 2008.  It was one of the first category management initiatives to be launched as a website. Its very simple aim is to help convenience retailers to grow their categories by concentrating on their core ranges and by displaying them correctly. The ShelfHelp website shows them how to do just that: achieve best-in-class category merchandising, clearly and simply, with no financial investment.


Procter & Gamble wanted to improve and relaunch ShelfHelp, to ensure it remains an essential business tool for convenience retailers who want to grow their Laundry, Health & Beauty, Homecare and Baby category sales.


We've helped them to develop a brand new website with a fantastic new look and engaging new content. Retailers continue to benefit from the tried and tested ShelfHelp merchandising principles and practical advice including planograms, top tips and shopping lists that have been proven to help grow sales. Importantly, the website has also received a technology upgrade, meaning it can be accessed on any device whilst on the go.

Sharing and learning from the experiences of other retailers has always been a key feature of ShelfHelp. The website now features a host of new case studies and videos from fantastic convenience retailers who’ve put the advice into practice and grown their sales.


Retailers say “I expected sales to rise by a few percentage points perhaps, but never at these levels.  These simple changes that we’ve made to the way we present our products have brought about a great improvement to our business.  I’m really pleased with these results, they are very impressive.  I would encourage other retailers to follow the advice because it can make a huge difference to your bottom line.” 

ShelfHelp says: “We’re delighted to introduce our best-ever website for the ShelfHelp programme and showcase the very latest advice and information to help retailers make the most of their space and range. Whilst the website looks and feels brand new, with some brilliant new content and insight, the core principles and top tips haven’t fundamentally changed and continue to work really effectively."


We’re delighted to introduce our best-ever website for the ShelfHelp programme... P&G ShelfHelp