Fox and Manwaring

Re-brand and re-launch

  • Fox and Manwaring

Project Description

Fox and Manwaring

Insight

Land management company CLM acquired long established estate agent Fox and Manwaring. On take over they realised a sympathetic rebrand of the company was required as a way to signify the arrival of the new team whilst retaining the credible and long standing heritage of the Fox and Manwaring brand.

Idea

We developed initial concepts very carefully to ensure the correct balance between old brand and new brand - to suit both the new team and the local market. Once signed off brand guidelines were delivered into the team and we then delivered stationary, new signage, a website and press advertisments to promote the new brand as well as supporting on the day of launch.

Impact

We supported the team carefully through this process of takeover and teams merging. The re-brand re-freshed an image of an old but reliable firm, taking it to a place of pride for an old business with fresh directions.